New Pioneers of Research

Geoffrey Precourt

This article looks at the 'New Pioneers of Research', as identified by John Kearon, founder and CEO of BrainJuicer.

New Pioneers of Research

Geoffrey Precourt

In a paper supporting his 2008 ESOMAR Congress appearance, John Kearon, founder and CEO, BrainJuicer Group plc, and Chief Juicer, BrainJuicer Labs, London, discussed the "paradox of success".

In brief, he explained, behind every win is a string of losses.

"Failure," he wrote, "is the essential ingredient that nobody talks about or acknowledges, and everyone tries desperately and understandably to avoid. But as any inventor, creative or entrepreneur knows, great ideas are not born perfect, but are forged in the furnace of trial and error."

But the digital society has changed the...

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