New data collection techniques

This paper cautions against rushing toward new data collection technologies and instead urges an assessment where and when they are appropriate.

New data collection techniques

Hip or hype?

Rana Tassabehji Bradford University School of Management; and Business IT Enterprise LtdRussell King OAG Worldwide andMarian Sudbury Business and Market Research Ltd


Internet research is widely seen within...

Not a subscriber?

Schedule your live demo with our team today