New Company, New Brand, New Focus On Multicultural Marketing
Building a holistic approach to capturing the emerging markets opportunity
Georgette DixonWachovia
Have you heard of Wachovia (wa-KO-vee-ah)? You may or may not be familiar with us. We're the product of a recent merger between First Union and Wachovia. Our combined strength makes us the fourth-largest bank holding company in the United States and the fifth-largest U.S. broker/dealer, with the second-largest deposit share nationally. We offer complete banking services and financial expertise for individual customers, as well as products and services for business customers.
Headquartered in Charlotte, NC, the new...