New car buyers in the United States

Kevin M. Joostema and Tim Benner

This paper describes how the impact of new Generation Y automotive consumers in the American marketplace is being handled by Honda's research and development arm in the United States.

New Car Buyers In The United States

How Honda has identified, tracked and researched new Generation Y customers for future product concepts and consumer targets

Kevin M. JoostemaTNS Intersearch Automotive, Transportation and Travel Division andTim Benner...

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