New approaches to youth research
Douglas DunnTuned In Research
INTRODUCTION
When we set up Tuned In as a lifestyle research agency we had a clear belief in where we wanted to take the company. Our goal was, and still is, to respond to changing consumer culture, with a particular interest in youth where so many of the changes spring from.
Tuned In's approach was born from a frustration with the status quo and the simple fact that there was a lack of real engagement displayed by youth in research studies.
Youth culture was changing, the way that youth were...