Never Underestimate the Critical Importance of the Trivial

Jeremy Bullmore

This amusing article by Jeremy Bullmore suggests that first impressions can be crucial in forming opinions of companies.

Chopping Block

Never Underestimate the Critical Importance of the Trivial

Jeremy Bullimore

I still treasure a letter I received a couple of years ago from Hillier Parker May & Rowden, estate agents, of Grosvenor Street, W1.

The letter was addressed to Mr Jeremy Bellmore. Nothing very surprising about that: Im very rarely Bullmore; far more often Bulmer and very, very frequently Bullimore. In New York, Ive been Jerry Bullwink. Bellmore was a refreshing variation. The address on the envelope was THOMPSON J WALTER CO LTD a company, when deciphered, Id left twelve years earlier. But none of the above...

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