Never Underestimate the Critical Importance of the Trivial

This amusing article by Jeremy Bullmore suggests that first impressions can be crucial in forming opinions of companies.

Chopping Block

Never Underestimate the Critical Importance of the Trivial

Jeremy Bullimore

I still treasure a letter I received a couple of years ago from Hillier Parker May & Rowden, estate agents, of Grosvenor Street, W1.

The letter was addressed...

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