Never Stop. Milk.
EXECUTIVE SUMMARY
Results Period: September 2003 through May 2004 (the last month for which results are available).
Start of Advertising/Communication Effort: September 8, 2003.
Base Period: September 2002 through May 2003.
Milk has inherent equity. It is healthy and good for you. It is good for your bones and teeth. It is genuine, honest and real. It is comfort food and it is great with cake. In fact, historically, it was woven into the fabric of every day life:
The people who have achieved, who have become large, strong, vigorous people, who have...