Never mind the sizzle ... where’s the sausage?

This article argues that brand marketers have focused too much on the emotional side of brand marketing - the 'sizzle' and the 'stretch' - and have neglected the product.

Never mind the sizzle ... where's the sausage?

David TaylorThe Brandgym

Retail own-label share of UK grocery sales in 1981 was 22%. Today it is 47%. If the trend continues, manufacturer brands risk becoming a supporting actor, not the star of the show....

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