Never mind the sizzle ... where's the sausage?
David TaylorThe Brandgym
Retail own-label share of UK grocery sales in 1981 was 22%. Today it is 47%. If the trend continues, manufacturer brands risk becoming a supporting actor, not the star of the show. And it's not just a UK issue. We can see the same threat of retail own-label in other European markets such as Holland and Germany.
Just in case there was any doubt about the intentions of your friendly retail partner, Asda's marketing director spelt it out last year in black and white. He stunned into silence...