NEUROMARKETING: beyond the buzz

It is every market researcher’s dream: an objective view of consumers’ innermost thoughts, unobscured by the confounding influences of interviewer and question biases and respondent post- ationalization.

Neuromarketing
Strategy

NEUROMARKETING: Beyond the buzz

Graham Page

THE TECHNOLOGY

Techniques used in neuromarketing today include both brain imaging and brainwave measurement. Brain imaging techniques, such as Functional Magnetic Resonance Imaging (fMRI) and Magnetoencephalography...

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