NEUROMARKETING: beyond the buzz

It is every market researcher’s dream: an objective view of consumers’ innermost thoughts, unobscured by the confounding influences of interviewer and question biases and respondent post- ationalization.

NEUROMARKETING: Beyond the buzz

Graham Page


Techniques used in neuromarketing today include both brain imaging and brainwave measurement. Brain imaging techniques, such as Functional Magnetic Resonance Imaging (fMRI) and Magnetoencephalography...

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