Network structures of commercial portal sites: implications for web advertising planning

Existing standards for the audience measurement and vehicle valuation of a website depend heavily on the traffic information of separate web pages.

Network Structures of Commercial Portal Sites

Implications for Web Advertising Planning

Dongyoung Sohn University of South Florida

Joonhyung Jee The University of Texas at Austin

INTRODUCTION

The online advertising market has grown exponentially since the graphical...