Netnography research – community insights in the cosmetic industry
Michael Bartl and Steffen HückHYVE, Germany
Stephan RuppertBeiersdorf, Germany
INTRODUCTION
“Markets are Conversations” is a widely discussed statement based on the fact...
Michael Bartl and Steffen HückHYVE, Germany
Stephan RuppertBeiersdorf, Germany
INTRODUCTION
“Markets are Conversations” is a widely discussed statement based on the fact...
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