Netflix: Red Notice Shop - How we turned fans into shoplifters

Sanchari Chakrabarty, Mallika Yamdagni

Netflix, a streaming platform, increased traction for Red Notice’s launch in India with its Red Notice Shop campaign, which encouraged consumers to enter a pop-up shop that gave them the immersion of the film.

Campaign details

Brand: Netflix Brand owner: Netflix Entrant company: DDB MudraIdea creation: DDB Mudra Group Mumbai Market: India Sector: TV channels, services, programmes Media channels: Content marketing, Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k

Executive summary

India loves its stories and storytellers! And while it has embraced OTT content, it's still a country that thrives on big movie premieres and a 'First Day, First Show' premiere culture. In this context, OTT releases can feel run-of-the-mill. Especially when every week, there’s a...

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