Campaign details
Brand: Netflix Brand owner: Netflix Entrant company: WavemakerIdea creation: Wavemaker Mumbai Market: India Sector: TV channels, services, programmes Media channels: Websites & microsites, Radio & audio, Mobile & apps, Online display, Email marketingBudget: Up to 500k
Executive summary
In India, the adoption of OTT services picked up in 2020 as consumers spent more time at home in the wake of the COVID-19 lockdown. Subscriptions grew 55-60% for the top OTT platforms on the back of increased interest.
In a cluttered streaming...