Netflix: hai FREE, Bhool Jaao Naukri!

Netflix, an over-the-top provider, launched a campaign in India to establish credibility for a two-day offer, improve brand consideration, and generate positive conversations.

The marketing objective

It's free! Yes, it's completely free of charge! Hard to believe? But it's true! Netflix, for the first-ever time in India, was giving away absolutely free access to everyone for 2 days in December 2020. All one needed was to register with their email and phone number (without any credit card information). This was a huge offer being launched by Netflix India, maybe even bigger than those "one day online sale". Now, who wouldn't want to catch up on Netflix shows and be a part of the Netflix universe? Sacred Games, Money Heist, Stranger Things, Narcos, The...

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