Campaign details
Brand: Nestlé VietnamAgency: OgilvyRegion: APAC
Strategy
Objective
It is perceived that boys are better at sports than girls or fat kids perform bad at sports, just because they are fat and special-abled kids are still restricted from showing their skills. (this sentence sounds too overclaim, can adjust wording a bit like 1 in ever 3 Vietnamese moms still perceive … ) For over 25 years, MILO Vietnam has held a strong belief that 'Sports is a great teacher' and teaches kids important values of persistence, determination and teamwork. But the role of sports...