Nestlé Corporate: Face of Hope – Mask Up India

Kiran Yerramalli

Nestlé, a food and drink brand, launched a campaign in India to encourage people to not let their guard down and continue to take safety measures during the COVID-19 pandemic.

Campaign details

Brand: NestléBrand owner: NestléEntrant company: Zenith - IndiaIdea creation: Zenith IndiaMarket: AsiaSector: FoodMedia channels: Mobile & apps, Online displayBudget: 500k - 1 million

Executive summary

The ‘New Normal’ post COVID-19 came with...

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