Nestlé Corporate: Face of Hope – Mask Up India

Kiran Yerramalli

Nestlé, a food and drink brand, launched a campaign in India to encourage people to not let their guard down and continue to take safety measures during the COVID-19 pandemic.

Campaign details

Brand: NestléBrand owner: NestléEntrant company: Zenith - IndiaIdea creation: Zenith IndiaMarket: AsiaSector: FoodMedia channels: Mobile & apps, Online displayBudget: 500k - 1 million

Executive summary

The ‘New Normal’ post COVID-19 came with a lot of caveats as the pandemic was still not completely eradicated. With the ease in services by the government after the lockdown, people started moving out of their house which led to risking the spread of the virus again. The need of the hour was to NOT let our guards...

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