Campaign details
Brand: AeroBrand owner: NestléEntrant company: Wunderman Thompson, LondonMarket: EuropeSector: ConfectioneryMedia channels: Cinema, Online video, Social media, TelevisionBudget: 1 - 3 million
Executive summary
This is the story of how we turned around an iconic chocolate brand that was gradually disappearing from people's lives into a sustained commercial success by using the classic strategic approach of 'emotions at scale': going back to the core of the brand, building meaningful associations that strongly linked product to brand and unifying the comms via a consistent investment in one...