Nestlé (Belgium) - Lion "Streetball"

As research showed a growth in obesity, Nestlé wanted a promotion that would link confectionery with sport.
  

Nestlé (Belgium) – Lion “Streetball”

Campaign Title Lion StreetballBrand Nestlé BelgiluxCategory A6 FMCG Food Medal GoldAgency Punta Linea

SUMMARY

Lion was the sponsor of several basketball tournaments, and research showed...