Nestlé Acti-V: When AI in active and drive promotion outperformance

Nestlé Acti-V, a yoghurt brand, increased sales of its product in Vietnam by launching a digital platform that offered rewards when consumers scanned the receipt of their purchase.

Campaign details

Brand: Nestlé Acti-VLead Agency: AdtimaRegion: APAC

Strategy

Objective

Healthy lifestyle is becoming one of the most concerns among Vietnamese, especially young urban males. With the strong demand of pleasure, breakthrough and healthy lifestyle from the youth, it stimulates a tremendous wave that is coming to market. In fact, more than 60% of the youth (22-38 YO) always desire for a product that are both delicious and healthy for daily consumption, according to research company - Kantar (2020).

As part of efforts to provide consumers more choices of nutritional products with enhanced health benefits,...

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