Nestlé Acti-V: When AI in active and drive promotion outperformance

Nestlé Acti-V, a yoghurt brand, increased sales of its product in Vietnam by launching a digital platform that offered rewards when consumers scanned the receipt of their purchase.

Campaign details

Brand: Nestlé Acti-VLead Agency: AdtimaRegion: APAC

Strategy

Objective

Healthy lifestyle is becoming one of the most concerns among Vietnamese, especially young urban males. With the strong demand of pleasure, breakthrough and healthy lifestyle...