Nesquik: The Betweenages

Yemina Keiman, AJ Jones

Nesquik, a fast-moving consumer goods company, launched a campaign in North America to increase awareness of new ingredients, improve relevancy and sustain 2020's sales spike by driving consumption by 1%.

Campaign details

Brand: Nesquik Brand owner: Nestlé Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Milk & dairy drinks Media channels: Social media, Search marketing, Online video, Mobile & apps, Point-of-purchase, In-store, Packaging & designBudget: 500k - 1 million

Executive summary

The Cold Milk Modifier category had plummeted in the last 10 years (a decline of 26% 2008-2019)[1], and as the market leader, Nesquik felt the declines. Refreshment options had exploded and research showed Nesquik no longer had relevance with today’s Canadian parents...

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