Campaign details
Brand: Nesquik Brand owner: Nestlé Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Milk & dairy drinks Media channels: Social media, Search marketing, Online video, Mobile & apps, Point-of-purchase, In-store, Packaging & designBudget: 500k - 1 million
Executive summary
The Cold Milk Modifier category had plummeted in the last 10 years (a decline of 26% 2008-2019)[1], and as the market leader, Nesquik felt the declines. Refreshment options had exploded and research showed Nesquik no longer had relevance with today’s Canadian parents...