Campaign details
Brand: NesquikBrand owner: Nestlé CanadaEntrant company: McCann TorontoIdea creation: McCann TorontoMarket: CanadaSector: Milk & dairy drinksMedia channels: Online video, Point-of-purchase, In-store, Search marketing, Social media, Television & Connected TVBudget: 500k - 1 million
Executive summary
The Cold Milk Modifier category fell 26% between 2008 and 2019.[1] As the market leader, Nesquik felt the decline. Refreshment options had expanded and research showed it was no longer relevant with Canadian parents?(a 10% fall in HHP). [2] Workshops revealed that they had fond emotional memories of Nesquik but...