Nespresso: Storeboost campaign

Home coffee machine brand Nespresso brewed up a smart programmatic OOH campaign to stabilise footfall and boost sales at its mall-based UK stores.

Campaign details

Brand: NespressoBrand owner: NestléLead agencies: StoreBoost, JCDecauxContributing agencies: The Cloud & Compass, ScootaMarket: United KingdomSector: Home appliancesMedia channels: Outdoor, out-of-home, Programmatic displayBudget:500k - 1...