Nespresso: A new media model to set global sustainable foundations for growth

Javier De La Cruz

Premium in-home coffee brand Nespresso crafted an integrated campaign to challenge misperceptions around sustainability and deliver sales growth in the European market.

Campaign details

Brand: NespressoBrand owner: NestléEntrant company: Zenith - United KingdomIdea creation: Zenith LondonMarket: EuropeSector: Soft drinksMedia channels:Television & Connected TV, Online video, Print - general, Unspecified, Public relations,...

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