Nespresso - George Clooney II

Nespresso created the portioned coffee system in the mid-eighties. Central to their business model is gaining Club Members who purchase a machine to make the coffee, thereby becoming long term customers.

Nespresso – Nespresso George Clooney II (GOLD)

Client: Nestle Nespresso S.A.Brand: NespressoCampaign: Nespresso George Clooney IICategory: FMCG

Nespresso created the portioned coffee system in the mid-eighties, and captures most of the value generated by its...

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