Nescafé: Making a Work Beverage a Work-From-Home Beverage

Harshvardhan Sahni

Beverage brand Nescafé focused on the benefits of caffeine-powered stimulation to boost working-from-home coffee consumption in formerly tea-only Indian households.

Campaign details

Brand: NescaféBrand owner: NestléEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: Soft drinksMedia channels: Online videoBudget: Up to 500k

Executive summary

The COVID pandemic changed the rules of the game for virtually...

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