Nescafé: Creating India’s Coffee Generation

Harshvardhan Sahni, Oorvi Batra

Coffee brand, Nescafé, took the drawbacks of its products and highlighted them as benefits instead when targeting a late-teen audience in India.

Campaign details

Brand: NescaféBrand owner: NestléEntrant company: McCann - IndiaIdea creation: McCann GurgaonMarket: AsiaSector: Soft drinksMedia channels: Social media, Merchandise & free gifts, Events & experientialBudget: 500k - 1 million

Executive...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands