Nescafé: Creating India’s Coffee Generation

Coffee brand, Nescafé, took the drawbacks of its products and highlighted them as benefits instead when targeting a late-teen audience in India.

Campaign details

Brand: NescaféBrand owner: NestléEntrant company: McCann - IndiaIdea creation: McCann GurgaonMarket: AsiaSector: Soft drinksMedia channels: Social media, Merchandise & free gifts, Events & experientialBudget: 500k - 1 million

Executive...

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