Mobile video marketing (45%) is the top priority for Indian marketing professionals in 2020, according to survey data from WARC and the Mobile Marketing Association (MMA).
It does not come as a surprise that marketers are focusing on video, as around 70% of the Indian market’s data usage is devoted to. In India, video is often used as a tool for learning and research, particularly to validate purchasing decisions. When there is a need to learn anything new or buy a new product, people will “YouTube it” first – a significant portion of video viewing occasions are aimed towards (43%). Potential ways to reach this audience are to showcase the multiple purposes of the product or establish the brand’s position through an educational video.