Actively choosing not to publicise details of climate targets to avoid scrutiny and allegations of greenwashing – ‘green-hushing’ – is making headlines and drawing criticism. But it also raises the critical issue of how to balance climate change-related...
Navigating the green-hushing conundrum: Lessons from B2B
Actively choosing not to publicise details of climate targets to avoid scrutiny and allegations of greenwashing – ‘green-hushing’ – is making headlines and drawing criticism. But it also raises the critical issue of how to balance climate change-related action with climate change-related communication.
