Nautilus: Lighting up Guangzhou

Car manufacturer, Lincoln, successfully launched its domestically manufactured luxury SUV using a 3D projection and drone constellation in China.

Campaign details

Brand: NautilusBrand owner: LincolnAgency: Mindshare ChinaMarket: China (Mainland)Sector: Luxury automotive, SUVs, 4x4sMedia channels: Events & experiential, Outdoor, out-of-home, Social mediaBudget: 1 - 3 million

Executive summary

The auto...