Naturella - Mother Nature’s gift: how communications drove one of the most successful launches in one of the most challenging marketplaces in the world

Launched by Procter & Gamble, Naturella is a mass market feminine hygiene product available in several markets around the world.
Agency: Leo BurnettAuthors: Gurdeep Puri and Mark Stockdale

Naturella – Mother Nature's gift: how communications drove one of the most successful launches in one of the most challenging marketplaces in the world

INTRODUCTION

Right now, roughly 10% of the world's...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands