Naturella - Mother Nature’s gift: how communications drove one of the most successful launches in one of the most challenging marketplaces in the world

Launched by Procter & Gamble, Naturella is a mass market feminine hygiene product available in several markets around the world.
Agency: Leo BurnettAuthors: Gurdeep Puri and Mark Stockdale

Naturella – Mother Nature's gift: how communications drove one of the most successful launches in one of the most challenging marketplaces in the world

INTRODUCTION

Right now, roughly 10% of the world's...

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