Naturella - Mother Nature’s gift: how communications drove one of the most successful launches in one of the most challenging marketplaces in the world
Gurdeep Puri and Mark Stockdale
Launched by Procter & Gamble, Naturella is a mass market feminine hygiene product available in several markets around the world.
Agency: Leo Burnett | Authors: Gurdeep Puri and Mark Stockdale |
Naturella – Mother Nature's gift: how communications drove one of the most successful launches in one of the most challenging marketplaces in the world
INTRODUCTION
Right now, roughly 10% of the world's...