Naturella - Mother Nature

This case study demonstrates how a deeply insightful strategy and a strong holistic execution quickly established the 'Naturella' brand as a serious competitor in the Russian and Polish sanitary pad markets.

Feminine hygiene
Poland
Russian Federation
Strategy

Naturella – Sanitary Pad Launch

Brand Name: Naturella Mother NatureAdvertiser: Procter & GambleAgency: Leo BurnettPrize: BronzeCategory: Toiletries & Beauty

SUMMARY

This case study demonstrates how a deeply insightful strategy and a...

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