Nature Valley: First Ever Recyclable Snack Wrapper

Snack bar brand Nature Valley embarked on an ambitious innovation project in North America to educate people on how to recycle, while boosting positive brand perceptions versus category competitors.

Campaign details

Brand: Nature Valley Brand owner: General Mills Entrant company: General MillsMarket: North America (general region) Sector: Confectionery Media channels:Online video, Social media, Television & Connected TV, Public relations, Point-of-purchase,...

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