Nationwide Building Society: How playing the long-game paid dividends

British building society Nationwide ran a long-term TV campaign to attract new current account customers, ensure liquidity for mortgage and savings products, and strengthen brand position.

Campaign details

Brand: Nationwide Building SocietyBrand owner: Nationwide Building SocietyEntrant company: VCCP, LondonMedia: Wavemaker, LondonMarket: United KingdomSector: BanksMedia channels: Television, Video on demandBudget: Over 20 million

Creative assets...