Nationwide: Breaking the cycle of inequity – how Wavemaker and Nationwide are tackling bias in the media industry

Nationwide, a banking brand, diversified its media plans and called out mainstream partners to demonstrate how they served diverse audiences to encourage more diverse working practices in its own business and among others.

Campaign details

Brand: NationwideAdvertiser: Nationwide Building SocietyEntrant: Wavemaker London / Nationwide Building SocietyCategory: Single MarketPrincipal author: Rachel D'Cunha, Wavemaker UKContributing authors:Vicki Falconer, Wavemaker UK; Dominic Charles,...

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