National Basketball Association Properties, Inc.: Wnba Join In campaign

Rebecca Stanfel

National Basketball Association Properties, Inc., made sports history when it launched a women's professional basketball league in 1997.

United States
Strategy

National Basketball Association Properties, Inc.: Wnba Join In campaign

Rebecca Stanfel

Overview

National Basketball Association Properties, Inc., made sports history when it launched a women's professional basketball league in 1997. Although other...

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