NatHealth: WeStandWithIndia – building a path to recovery in collaboration

NATHEALTH, a healthcare provider in India, increased revenues for Indian hospitals through the campaign ‘WeStandWithIndia’, in which it brought together leaders of prominent healthcare organisations to provide a unified message on Covid 19.

Situational Analysis and Challenges

The second wave of the pandemic unleashed a direct impact on hospitals, nursing homes, small health facilities and labs, resulting in low non-COVID revenues and business. There were low footfalls, fear and reluctance among chronic disease patients to come to hospitals and diagnostic centres for tests, health checks and treatment. The healthcare sector was looking at key stakeholders, including Government, for support. Capping of prices by Government on tests and treatment during the first wave in 2020 had severely impacted revenues and with the onslaught of the second wave, revenues went down further. Also during the...

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