Campaign details
Brand: National Australia BankBrand owner: National Australia BankEntrant company: TBWA\Melbourne - AustraliaIdea creation: Mindshare MelbourneMarket: Australia & New ZealandSector: Financial servicesMedia channels: Outdoor, Out-of-home, Television & Connected TV, Websites & microsites, Online video, Social media, Online display, Radio & audioBudget: 500k - 1 million
Executive summary
This is a case study on how Australia’s biggest business bank encouraged the country to get jabbed. With business customers hurting during the pandemic, we needed to kickstart the economy, build NAB’s reputation, and attract new customers....