Campaign details
Brand: NAACP AtlantaBrand owner: NAACP AtlantaEntrant company: 22squared AtlantaIdea creation: 22squared, AtlantaMarket: North AmericaSector: Charities & voluntary organsiationsMedia channels: Online display, Online video, Search marketing, Social media, Virtual & augmented reality, Websites & micrositesBudget: Up to 500k
Executive summary
Since 1917, NAACP ATL has existed to secure the equality of rights and eliminate race-based discrimination. Eliminating symbols of hatred—specifically, Confederate monuments—is essential to their mission. People want to fight racism, but don't know how. Change requires more than "thoughts & prayers," especially when...