N = No - Towards a new consensus on quality qual

This paper observes that the need for qualitative-based understandings of brand relationships is growing around the world as emerging markets grow, develop and fragment.

N = No

Towards a new consensus on Quality Qual

James ParsonsFlamingo International, United Kingdom

INTRODUCTION

This paper, which intends to provoke some thoughts and start a debate, or perhaps re-invigorate an existing debate, comes from a specialist in...

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