MX Player: Cruising legends – dawn patrol

MX Player, the streaming platform, created a premium travel adventure series in India.

Campaign details

Brand: MX PlayerLead Agency: MX PlayerRegion: APAC

Strategy

Objective

2020 had been mostly about the pandemic and being home-bound for the longest time which was beyond imagination. To break free from the monotony, MX Player wanted to create a first of it's kind premium travel adventure series where the riders took off to the Northeast of the country to explore places and culture on their bikes.

To support our adventure, BMW Motorrad, Castrol Power 1 Ultimate and GoPro came

together to ensure the ride is smooth and the moments can be amazingly captured!...

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Insights Team
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