Musical Insights - an effective methodology to capture similarity of personality traits

Sanjay Datta and Uttam Sarkar

This article describes a method for classifying and segmenting people according to their liking for music, based on the idea that those with similar music preferences have similar emotional, personality and behavioural traits.

Musical Insights – an effective methodology to capture similarity of personality traits

Sanjay DattaITC Limited, India

Uttam SarkarIndian Institute of Management Calcutta, India

INTRODUCTION

The penetration of information and communication technologies...

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