Munchee: Disappearing influencers

Biscuit brand Munchee 'unpublished' some of the country's biggest online influencers to highlight the importance of imagination to children in Sri Lanka.

Campaign details

Brand: MuncheeBrand owner: Ceylon BiscuitsLead agency: Wavemaker Sri LankaContributing agency: Magnus Creative (Pvt) LtdMarket: Sri LankaSector: Bread, cake, biscuitsMedia channels: Word of mouth, influencersBudget: Up to 500k

Executive summary...

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