Multicultural Management: Embracing The Changing Face of America

Gilbert R. Dávila

The author argues that the fast changing demographics of the American population means that ethnic groups should be represented both in corporate management and targeted marketing - he uses extensive examples from Sears.

Multicultural Management: Embracing the Changing Face of America

The importance of promoting multiculturalism on a company-wide basis

Gilbert R. DvilaSears, Roebuck and Co.

As soon as the 2000 Census results were released, newspapers across the country...

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