Mucinex: DTC launch event

MUCINEX, the medication brand, hosted a social commerce event to draw attention to its new direct-to-customer selling opportunities in the US.

Campaign details

Brand: MucinexBrand owner: Reckitt BenckiserEntrant company: Legend PR, New YorkIdea creation: Mucinex, Parsippany-Troy HillsMarket: United StatesSector: Non-prescription, OTC productsMedia channels:Livestreaming, Social media, Word of mouth,...

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