Mucinex: #BeatTheZombieFunk

Mucinex, an American cold and flu brand, leveraged a zombie-themed TikTok campaign that increased night-time sales, impression metrics, and consumer engagement.

Campaign details

Brand: Mucinex Brand owner: Reckitt Benckiser Entrant company: Mucinex, Parsippany-Troy Hills Idea creation: McCann Health New York Market: United States Sector: Non-prescription, OTC products Media channels: Competitions & contests, Online video, Public relations, Radio & audio, Social media, Word of mouth, influencers 1 - 3 million

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