MTV Networks International – Knightmarethegame (Netherlands)
Agency name: Ogilvy Amsterdam Client name: MTV Networks International Category: Small budget campaign
BACKGROUND
The Aids-prevention campaign “Staying Alive” started by MTV in 1998...
MTV Networks International - Knightmarethegame (Netherlands)
As part of MTV’s long-running “Staying Alive” campaign to increase HIV prevention by encouraging condom use, Ogilvy Amsterdam created an interactive game.
