MTV Lebanon: #WeAreUnbreakable

Mohammad El Tayech, Rafael Lavor, Jennifer Fischer

MTV, a media station, launched a campaign in Lebanon to get answers and justice from the government and generate online buzz and conversations surrounding the Beirut explosion's one year anniversary.

Campaign details

Brand: Murr Television (MTV Lebanon) Brand owner: Murr Television (MTV Lebanon) Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: Lebanon Sector: TV channels, services, programmes Media channels: Online video, Websites & microsites, Social media, Outdoor, Out-of-home Budget: Up to 500k

Executive summary

They say that silence in a fight represents the things we wish we could say if we had the guts; This is the story of how MTV Lebanon had the guts and broke the silence.

On August 4, 2020, Beirut exploded....

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