The Slag Of All Semoticians
Semiotics as a springboard toward radical creativity
Greg Rowland Greg Rowland Ltd
It's my slight concern that I am sometimes treated as Moses. Or at other turns some kind of idiotsavant, with the respective balance between these two oppositional properties depending on the kindliness of the client.
But it's the occasional Moses moments that worry me more. As a practitioner of brand semiotics my greatest concern is that my product will be treated as a monology a oneway conversation from the very toppermost to the awed multitude assembled below.
A semiotician should not...