Reconnecting the Prime Minister

Roy Langmaid and Ben Hayman

This paper describes our work with the New Labour strategy team in the run-up to the British General Election of 2005.

Reconnecting the Prime Minister

Roy LangmaidPromise Plc

Charles TrevailPromise Plc

Ben HaymanPromise Plc

SYNOPSIS

This paper describes our work with the New Labour strategy team in the run-up to the British General Election of 2005. Uniquely this work features the combination of brand analysis with insights from qualitative research applied to political parties and figures. In its application to a national issue it represents an example of the role of consultancy at the highest level that we in the research community strive towards. In writing the paper we hope that others will take inspiration from the use...

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